Back when I first started out in the business and was actively working ‘in the field’, we were headed back to the office on late Friday afternoon. We had spent the day hanging some large signs inside a store and everyone was looking forward to a break. I...
You’re headed to an appointment, your calendar says that Jones, Smith, Green & Chardansky are on the 12th floor. Do you head directly for the elevator? Do all the elevators go to the 12th floor? Oh, there’s a sign that informs you which one to use....
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